Use Case:
When You Don’t Have Any Clients / Case Studies

Email Subject:  [niche] Pricing
(this is now pre-loaded in your PixelScout Account)

Email Copy:

Hi there, is [insert business name] accepting new [patients/ clients/ customers/ members] at this time? If so what are your prices?

Thanks,[your name]

Client Response:

Re: Yes, we are on accepting new members. Our pricing is $199/month on a month to month basis or $99/month for a 6 month membership. Would you like to come in for a free workout?

Your Response:

Re: Great! The reason I’m inquiring is that our marketing firm would like to bring more members to your gym this month. In particular [xyz local competitor gym] is utilizing a cost effective Facebook advertising campaign to do just this. [insert screenshot of competitor ads]

Would your [firm/ gym/ etc] be interested in a 5 minute conversation on how we can utilize the same strategy to bring in new members that are willing to pay you $199/month for a membership?

If so, just reply with a simple, “Yes”, & we’ll send over a custom video for you detailing our exact marketing strategy.

Client Response:

“Yes”.

Your Response:

“Great! Below is a link to a 5 minute video we recorded for you on how we can bring your business more customers.

[Insert Link To Your Loom Value Video]

If you like our strategy outlined in the video, just go ahead and use our booking calendar below to schedule a time to chat with us at your convenience: [link to booking calendar]

Note: We only work with 1 [insert niche] per 5 mile radius & can only guarantee your area exclusively to you for 7 days. (We do this to protect our clients from competitors)”

If you have any questions, feel free to let us know.

Thanks,

[your name]

Use Case:
When You Have A Case Study

Email Subject:  New Patient Inquiry
(this is now pre-loaded in your PixelScout Account)

Email Copy:

Hi there, is [insert business name] accepting new [patients/ clients/ customers/ members] at this time?

Thanks,

[your name]

Client Response:

Re: Yes, we are on accepting new members. Our pricing is $199/month on a month to month basis or $99/month for a 6 month membership. Would you like to come in for a free workout?

Your Response:

Re: Great! The reason I’m inquiring is that our marketing firm specializes in [niche] lead generation. Recently we generated [xyz leads} for a Dental office in [xyz city].

Would your [firm/ practice/ etc] be interested in a 5 minute conversation on how we can bring you more [customers/ patients/ clients] as we do for other dental practices?

If so, just reply with a simple, “Yes”, & we’ll send over a custom video for you detailing our exact marketing strategy.

Client Response:

“Yes”.

Your Response:

“Great! Below is a link to a 5 minute video we recorded for you on how we can bring your business more customers.

[Insert link to Loom value video]

If you like our strategy outlined in the video, just go ahead and use our booking calendar below to schedule a time to chat with us at your convenience: [link to booking calendar]

Note: We only work with 1 [insert niche] per 5 mile radius & can only guarantee your area exclusively to you for 7 days. (We do this to protect our clients from competitors)”

If you have any questions, feel free to let us know.

Thanks,

[your name]

Follow-up Email for no reply:

Title: [same title as first outreach email]

Body:

Hi there,

I haven’t heard back from you which tells me 1 of 3 things:

1). You’re still interested but have been too busy to respond yet.

2). You’ve fallen can’t get up – in that case let me know and I’ll call 911

3). You’ve already chosen another marketing firm to bring you 50-100 leads per month and they are delivering the goods. If so, please let me know so I won’t pester you any further.

Please let me know which one as I’m starting to worry.

Thanks in advance and I look forward to hearing from you.

-Your name

Email 1: Value Add – (includes custom report)

Subject: Question for [insert business name]

Body:

Hi [insert owners 1st name],

Forgive me for the unsolicited email but I didn’t want to jam up your VM.

I was browsing your website and noticed a few things:

1). Lets start with the absence of an SSL certificate – this often makes your website render as “unsafe” for visitors and I wouldn’t want you to lose customers over something so simple.

2). Your Facebook pixel is not installed – this is a big one. I’ll explain later.

Now, given your excellent reviews on Yelp & the fact that you are truly impacting the lives of your customers, I put together a custom lead generation strategy guide for your business.

[insert report link]

This is specific to [insert business name] only.

A short, 2 minute review will have you keen to how you can bring heaps of new leads into your [office/gym/salon/etc].

Keep up the great work and don’t be shy to reach back out if I can be of assistance to you in any way.

Cheers,

[your name]

Why This Works: 

Very customized approach demonstrates you researched the business well. Full of compliments.

Note: These require a little more time to put together but you’ll also have a higher response rate.

Subject: Demo for [insert business name]

Body:

“Hi there,

This message is intended for [insert owner of business].

[Insert owner of the business name],

First of all, I’m very impressed with your reviews on Yelp.

Your [clients/ customers] seem to really appreciate your expertise.

I saw one [client/ customer] mention you did [xyz for them].

Outstanding!

My question is this:

Can we send more leads to your business?

We love working with the top [insert client field of expertise] across the nation as we are on a mission to help [insert benefit business provides].

If you’re interested, just reply and we can explain our simple 2 step strategy to bring you more [clients/ customers].

-[your name]