Webinar
YouTube Link
Speaker
Product
Topic
Notes
190415 https://youtu.be/FY00mSy6f04?t=0m0s Todd Webinar Intro-Ending Intros
190415 https://youtu.be/FY00mSy6f04?t=3m31s Dino PixelScout Features Submit feature requests or any cool ideas on the PixelScout's homepage
190415 https://youtu.be/FY00mSy6f04?t=6m46s Dino PixelScout Clients Skill sets – ability to consistently acquire clients
190415 https://youtu.be/FY00mSy6f04?t=7m10s Dino PixelScout Clients Skill sets – ability to quickly deliver actual results for your clients
190415 https://youtu.be/FY00mSy6f04?t=8m44s Dino PixelScout Training How to get clients i.e. dentist – old vs. new strategies – demo
190415 https://youtu.be/FY00mSy6f04?t=9m44s Dino PixelScout Training Old: Used the Facebook Pixel Helper a Google Chrome plugin
190415 https://youtu.be/FY00mSy6f04?t=13m6s Dino PixelScout Training Old: tell the prospects they should be running retargeting Ads – they are inexpensive
190415 https://youtu.be/FY00mSy6f04?t=14m26s Dino PixelScout Training Old: it was a very manual process using spreadsheets
190415 https://youtu.be/FY00mSy6f04?t=15m37s Dino PixelScout Clients Local businesses – 95% are not running Facebook Ads – massive opportunity
190415 https://youtu.be/FY00mSy6f04?t=18m6s Dino PixelScout Training Tell prospects how their competitor is beating them – ask if they'd like the same success
190415 https://youtu.be/FY00mSy6f04?t=20m12s Dino PixelScout Training New: exact same strategy as the old manual method, but not it's automated – demo
190415 https://youtu.be/FY00mSy6f04?t=21m54s Dino PixelScout Training Blue folder button reveals found leads – red X's are potential clients with contact details
190415 https://youtu.be/FY00mSy6f04?t=23m6s Dino PixelScout Training Create A Report – pulls in their details – templates can be loaded into emails – demo
190415 https://youtu.be/FY00mSy6f04?t=24m59s Dino PixelScout Reports What a report looks like when the prospect opens their email
190415 https://youtu.be/FY00mSy6f04?t=25m51s Dino PixelScout Reports How a prospect will ask to be contacted by us – resulting pop up form
190415 https://youtu.be/FY00mSy6f04?t=26m57s Dino PixelScout Reports Reports do not have to be used
190415 https://youtu.be/FY00mSy6f04?t=27m0s Dino PixelScout Templates Templates work differently depending on the industry – tested & winners are added
190415 https://youtu.be/FY00mSy6f04?t=27m48s Dino PixelScout Training How to save and send reports
190415 https://youtu.be/FY00mSy6f04?t=30m0s Dino PixelScout Clients PixelScout works off a credit system – no monthly fees – 1 credit = 10 potential clients
190415 https://youtu.be/FY00mSy6f04?t=31m7s Dino PixelScout Updates Embedded Scripts – ability to retarget prospects when they do not respond to an email
190415 https://youtu.be/FY00mSy6f04?t=37m3s Herc PixelScout Support Use the "Need Help" tab in PixelScout for any support issues
190415 https://youtu.be/FY00mSy6f04?t=41m6s Herc PixelScout Features Front End vs. Pro version differences – additional elements in Pro version
190415 https://youtu.be/FY00mSy6f04?t=41m54s Herc PixelScout SSL SSLs are important to Google – a service opportunity for us
190415 https://youtu.be/FY00mSy6f04?t=44m11s Herc PixelScout SSL SSL Support – is a pro feature that does a SSL check and includes it in the report
190415 https://youtu.be/FY00mSy6f04?t=44m17s Herc PixelScout Open Graph Open Graph defined – it controls what is shown in Social sites like Twitter & Facebook
190415 https://youtu.be/FY00mSy6f04?t=45m1s Herc PixelScout Features Google Analytics – is it hooked up to see backend metrics
190415 https://youtu.be/FY00mSy6f04?t=45m9s Herc PixelScout Features Google Maps – check if they embedded a map on their site
190415 https://youtu.be/FY00mSy6f04?t=45m14s Herc PixelScout Features Schema – offers a massive service opportunity for us and for our clients – demo
190415 https://youtu.be/FY00mSy6f04?t=47m28s Herc PixelScout Features Google Business – checks if a site has a verified Google My Business (GMB) set up
190415 https://youtu.be/FY00mSy6f04?t=48m28s Herc PixelScout Features Colors – green, yellow & red – meanings and required tasks
190415 https://youtu.be/FY00mSy6f04?t=48m45s Herc PixelScout Features Google Business – there is a small credit charge for checks for GMB
190415 https://youtu.be/FY00mSy6f04?t=53m4s Herc PixelScout Updates Ability to customize Reports is a work in progress
190415 https://youtu.be/FY00mSy6f04?t=56m6s Herc PixelScout Features Pixel YPages – find prospects advertising in yellow pages – only in PixelScout Pro version
190415 https://youtu.be/FY00mSy6f04?t=58m56s Herc PixelScout Features White label feature in Pro version – reports can be hosted on our domains – demo
190415 https://youtu.be/FY00mSy6f04?t=64m30s Herc PixelScout Features Front end credits will never expire until we use them up – more credits can be purchased
190415 https://youtu.be/FY00mSy6f04?t=66m59s Herc PixelScout Features Pixel Checker – checks a single URL – it is a free tool
190415 https://youtu.be/FY00mSy6f04?t=68m35s Herc PixelScout Clients Clients want more customers whether they are on page 1 or 2 –> Herc's mindset
190415 https://youtu.be/FY00mSy6f04?t=109m17s Todd Webinar Intro-Ending Webinar Ends
190418 https://youtu.be/F8YVreWOh1U?t=0m0s Todd Webinar Intro-Ending Intros
190418 https://youtu.be/F8YVreWOh1U?t=9m47s Herc PixelScout Updates PixelScout areas for webinar, training and new videos – white label setup location
190418 https://youtu.be/F8YVreWOh1U?t=11m25s Dino PixelScout Templates How to sell and close clients on Facebook Retargeting Ads
190418 https://youtu.be/F8YVreWOh1U?t=11m56s Dino PixelScout Clients Emails help get prospects on the phone – to explain how Facebook Retargeting Ads work
190418 https://youtu.be/F8YVreWOh1U?t=13m1s Dino PixelScout Tools Zoom – use it to help close our clients – host online screen share meetings with your clients
190418 https://youtu.be/F8YVreWOh1U?t=14m16s Dino PixelScout Clients How to close the 15 minute meeting – give them a choice of 2 dates and times
190418 https://youtu.be/F8YVreWOh1U?t=15m12s Dino PixelScout Clients Screen share presentation – how to prepare before the meeting – dentist demo
190418 https://youtu.be/F8YVreWOh1U?t=18m58s Dino PixelScout Clients Insert primary goal of client – dentist wants more patients – customize to match client type
190418 https://youtu.be/F8YVreWOh1U?t=21m23s Dino PixelScout Clients Focus on the benefits of our service – in that we can find the dentist more patients
190418 https://youtu.be/F8YVreWOh1U?t=22m16s Dino PixelScout Clients Break down the value of our service – get micro commitments from the dentist
190418 https://youtu.be/F8YVreWOh1U?t=22m34s Dino PixelScout Clients Ask questions leading to "yes" answers – build a rapport – be interested in his business
190418 https://youtu.be/F8YVreWOh1U?t=24m52s Dino PixelScout Clients Identify their pain point, ask: Has your business been growing year over year? – demo
190418 https://youtu.be/F8YVreWOh1U?t=27m7s Dino PixelScout Clients Once pain point is identified – introduce & explain how Facebook Retargeting Ads work
190418 https://youtu.be/F8YVreWOh1U?t=31m2s Dino PixelScout Clients Explain how we want to market to people on Facebook – we have the technology
190418 https://youtu.be/F8YVreWOh1U?t=31m22s Dino PixelScout Clients Repeat how we can bring in new high ticket clients – show a mock up Facebook Ad
190418 https://youtu.be/F8YVreWOh1U?t=32m52s Dino PixelScout Tools Free ad mock up tool: admocks.adparlor.com
190418 https://youtu.be/F8YVreWOh1U?t=35m46s Dino PixelScout Copywriting What to say in a Facebook Ad – general outline – build trust – demo
190418 https://youtu.be/F8YVreWOh1U?t=37m37s Dino PixelScout Copywriting How to get people to read our Facebook Ad – ask the right questions
190418 https://youtu.be/F8YVreWOh1U?t=38m9s Dino PixelScout Tools Free image editing software: canva.com
190418 https://youtu.be/F8YVreWOh1U?t=39m36s Dino PixelScout Tools Facebook Ads text to image rule – maximum 20% text in image – demo
190418 https://youtu.be/F8YVreWOh1U?t=42m38s Dino PixelScout Tools How to find PNG images – cropped out background
190418 https://youtu.be/F8YVreWOh1U?t=44m24s Dino PixelScout Clients Summary of steps from website to Facebook back to website
190418 https://youtu.be/F8YVreWOh1U?t=47m15s Dino PixelScout Clients How to present the costs for our services – close with a special offer – discounted fees
190418 https://youtu.be/F8YVreWOh1U?t=50m45s Dino PixelScout Clients How to differentiate yourself from other agencies – 3 month contract then monthly
190418 https://youtu.be/F8YVreWOh1U?t=52m48s Dino PixelScout Clients How to close the deal – 3 steps to getting started – we need access to their properties
190418 https://youtu.be/F8YVreWOh1U?t=54m21s Dino PixelScout Tools The PowerPoint presentation will help remind us of the steps and what to say
190418 https://youtu.be/F8YVreWOh1U?t=59m43s Dino PixelScout Templates One of the templates offers a presentation video – price is discussed on a live call
190418 https://youtu.be/F8YVreWOh1U?t=63m12s Dino PixelScout Clients Once client agrees, ask for access to their Facebook page – how to get access – demo
190418 https://youtu.be/F8YVreWOh1U?t=66m56s Dino PixelScout Clients What to do when a new client asks about a contract – here are the real world realities
190418 https://youtu.be/F8YVreWOh1U?t=68m39s Dino PixelScout Attitude Get started – take it step by step – drip content on our Facebook page related to FB Ads
190418 https://youtu.be/F8YVreWOh1U?t=70m13s Dino PixelScout Tools Proposals and invoices: and.co
190418 https://youtu.be/F8YVreWOh1U?t=72m51s Dino PixelScout Pricing Pricing will depend on the niche – it must be in line with the value you're bringing to them
190418 https://youtu.be/F8YVreWOh1U?t=75m26s Dino PixelScout Pricing Facebook Ad spend is approx. $120 per month – normally paid by the client
190418 https://youtu.be/F8YVreWOh1U?t=78m22s Dino PixelScout Tools Dino uses ScheduleOnce for bookings – integrates with Zoom: oncehub.com.scheduleonce/
190418 https://youtu.be/F8YVreWOh1U?t=83m41s Dino PixelScout Tools Facebook pixel does identify pages visited by prospects – how to set up FB pixel – demo
190418 https://youtu.be/F8YVreWOh1U?t=89m10s Dino PixelScout Tools Facebook Ad approval – do not make any bold claims – no guarantees in the health space
190418 https://youtu.be/F8YVreWOh1U?t=90m0s Dino PixelScout Tools Facebook Ad approval – do not use any before and after photos in weight loss niche
190418 https://youtu.be/F8YVreWOh1U?t=91m42s Dino PixelScout Images Google images and copyright – why Dino is not overly concerned
190418 https://youtu.be/F8YVreWOh1U?t=101m28s Dino PixelScout Tools How to prove a patient came from our Facebook Retargeting Ad – Thank You page tracking
190418 https://youtu.be/F8YVreWOh1U?t=103m17s Dino PixelScout Tools How to set up custom conversion tracking – to track leads specific to a unique page
190418 https://youtu.be/F8YVreWOh1U?t=109m29s Dino PixelScout Tools What to do if they already have a Facebook pixel – set up retargeting
190418 https://youtu.be/F8YVreWOh1U?t=110m48s Dino PixelScout Clients Be willing to offer exclusivity in a limited area – distance depends on niche type
190418 https://youtu.be/F8YVreWOh1U?t=113m46s Dino PixelScout Tools Facebook pixel can retarget for up to 180 days
190418 https://youtu.be/F8YVreWOh1U?t=114m56s Dino PixelScout Tools Facebook needs 20 to 50 visits to retarget – otherwise go broader or run FB Ads
190418 https://youtu.be/F8YVreWOh1U?t=124m47s Dino PixelScout Clients Why this business model is low risk – we get paid upfront before we do any work
190418 https://youtu.be/F8YVreWOh1U?t=126m47s Dino PixelScout Tools Invoice and payment collection software options: and.co – Paypal – FreshBooks
190418 https://youtu.be/F8YVreWOh1U?t=134m44s Herc PixelScout Video Explainer video for clients – what is a retargeting pixel – will be produced
190418 https://youtu.be/F8YVreWOh1U?t=136m59s Herc PixelScout Replays Where to find webinar replays and schedules
190418 https://youtu.be/F8YVreWOh1U?t=138m22s Herc PixelScout Support Where to go for support – please no support questions in the Facebook group
190418 https://youtu.be/F8YVreWOh1U?t=141m44s Todd Webinar Intro-Ending Webinar Ends
190423 https://youtu.be/jZjb4PP1nN8?t=0m0s Todd Webinar Intro-Ending Intros
190423 https://youtu.be/jZjb4PP1nN8?t=12m8s Herc PixelScout Updates New: Whitelabel Redirection URL – we can send them anywhere we want to
190423 https://youtu.be/jZjb4PP1nN8?t=14m34s Herc PixelScout Issues How to fix white label subdomain issues – reset by deleting it – demo
190423 https://youtu.be/jZjb4PP1nN8?t=16m22s Herc PixelScout Updates Explainer video for clients – what is a retargeting pixel – it is being produced
190423 https://youtu.be/jZjb4PP1nN8?t=19m45s Herc PixelScout Tools PS v3 – Intro to Project Supremacy software for OpenGraph – Google Analytics – Schema
190423 https://youtu.be/jZjb4PP1nN8?t=22m25s Herc PixelScout Tools PS v3 – It is a WordPress management software – dashboard to manage everything
190423 https://youtu.be/jZjb4PP1nN8?t=23m23s Herc PixelScout Tools PS v3 – Ability to update WP core, plugins and themes for all sites at once
190423 https://youtu.be/jZjb4PP1nN8?t=24m25s Herc PixelScout Tools PS v3 – Manage Websites tab – an overview and quick access to details for each site
190423 https://youtu.be/jZjb4PP1nN8?t=25m50s Herc PixelScout Open Graph PS v3 – OpenGraph controls what is shown in Facebook & Twitter – demo
190423 https://youtu.be/jZjb4PP1nN8?t=31m7s Herc PixelScout Open Graph PS v3 – OpenGraph – how to edit the OG and refresh the Facebook cache – demo
190423 https://youtu.be/jZjb4PP1nN8?t=37m7s Herc PixelScout Open Graph PS v3 – OpenGraph – global settings can be applied across the site
190423 https://youtu.be/jZjb4PP1nN8?t=40m2s Herc PixelScout Tracking PS v3 – How to set up Google Analytics and Ads tracking
190423 https://youtu.be/jZjb4PP1nN8?t=44m35s Herc PixelScout Tracking PS v3 – Google Search Console – a useful service for our clients – demo
190423 https://youtu.be/jZjb4PP1nN8?t=47m23s Herc PixelScout Tracking PS v3 – How to install a Google pixel – how to block global scripts on chosen pages
190423 https://youtu.be/jZjb4PP1nN8?t=51m20s Herc PixelScout Schema PS v3 – Schema produces Rich Results – they get higher click through rates – demo
190423 https://youtu.be/jZjb4PP1nN8?t=56m5s Herc PixelScout Schema PS v3 – Where and how Schema is built – rendered code is pasted into a site – demo
190423 https://youtu.be/jZjb4PP1nN8?t=62m48s Herc PixelScout Tools PS v3 – Ability to use a widget to collect and display reviews
190423 https://youtu.be/jZjb4PP1nN8?t=65m0s Herc PixelScout Tools PS v3 – What is included in the free account: v3.projectsupremacy.com/free-trial-pixel/
190423 https://youtu.be/jZjb4PP1nN8?t=90m24s Herc PixelScout Tools PS v3 – How to hide the PS v3 plugin in the client's site
190423 https://youtu.be/jZjb4PP1nN8?t=92m40s Todd PixelScout Tools PS V3 – If client kicks you out or does not pay you – you can remotely deactivate the plugin
190423 https://youtu.be/jZjb4PP1nN8?t=92m49s Herc PixelScout Tools PS V3 – Deactivate Plugin button – warn client first beforehand – use it sparingly
190423 https://youtu.be/jZjb4PP1nN8?t=96m46s Herc PixelScout Schema To learn about every Schema property: schema.org
190423 https://youtu.be/jZjb4PP1nN8?t=101m19s Herc PixelScout Schema PS v3 – How to copy Schema from a site with great organic results – demo
190423 https://youtu.be/jZjb4PP1nN8?t=108m45s Herc PixelScout Tools PS v3 – Summary of services to sell to clients using PS v3 – free vs. paid versions
190423 https://youtu.be/jZjb4PP1nN8?t=109m3s Herc PixelScout Tools PS v3 – Summary / Free – can do general site maintenance
190423 https://youtu.be/jZjb4PP1nN8?t=110m21s Herc PixelScout Tools PS v3 – Summary / Free – can install a general Open Graph setting for their entire site
190423 https://youtu.be/jZjb4PP1nN8?t=111m7s Herc PixelScout Tools PS v3 – Summary / Free – install any script – pixels like Facebook, Adwords, etc
190423 https://youtu.be/jZjb4PP1nN8?t=111m30s Herc PixelScout Tools PS v3 – Summary / Free – basic SEO – titles, descriptions, etc
190423 https://youtu.be/jZjb4PP1nN8?t=111m58s Herc PixelScout Tools PS v3 – Summary / Free – Open Graph and Webmaster tools installations
190423 https://youtu.be/jZjb4PP1nN8?t=112m0s Herc PixelScout Tools PS v3 – Summary / Free – 301 redirects
190423 https://youtu.be/jZjb4PP1nN8?t=112m25s Herc PixelScout Tools PS v3 – Summary / Paid – keeping backups of their websites
190423 https://youtu.be/jZjb4PP1nN8?t=112m30s Herc PixelScout Tools PS v3 – Summary / Paid – doing keyword rank tracking and their position in Google
190423 https://youtu.be/jZjb4PP1nN8?t=112m45s Herc PixelScout Tools PS v3 – Summary / Paid – doing advanced SEO using the project planer & import sites
190423 https://youtu.be/jZjb4PP1nN8?t=113m38s Herc PixelScout Tools PS v3 – Summary / Paid – affiliate link management – on & off site – demos
190423 https://youtu.be/jZjb4PP1nN8?t=119m17s Herc PixelScout Tools PS v3 – Deal for PixelScout users – quick summary
190423 https://youtu.be/jZjb4PP1nN8?t=128m35s Herc PixelScout Tools PS v3 – Can save favorite plugins – create groups of plugins – demo
190423 https://youtu.be/jZjb4PP1nN8?t=140m47s Herc Webinar Intro-Ending Webinar Ends
190425 https://youtu.be/AgVjzbbMTas?t=0m0s Todd Webinar Intro-Ending Intros
190425 https://youtu.be/AgVjzbbMTas?t=11m33s Joe Troyer PixelScout Marketing Topics – "In a Pinch" foot in the door sales pitch formula – more than an elevator pitch
190425 https://youtu.be/AgVjzbbMTas?t=13m10s Joe Troyer PixelScout Marketing Topics – How to Write Cold Email with Ease – learn how to make the next step
190425 https://youtu.be/AgVjzbbMTas?t=16m45s Joe Troyer PixelScout Marketing Open rates are a key performance indicator (KPI) we need to pay attention to
190425 https://youtu.be/AgVjzbbMTas?t=17m47s Joe Troyer PixelScout Marketing Cold email – it is important to send more than one email – have 2 to 3 follow emails
190425 https://youtu.be/AgVjzbbMTas?t=19m15s Joe Troyer PixelScout Updates Cold email – follow up feature is in the works
190425 https://youtu.be/AgVjzbbMTas?t=26m17s Joe Troyer PixelScout Marketing In a Pinch – Offer a free product or extremely low cost
190425 https://youtu.be/AgVjzbbMTas?t=28m22s Joe Troyer PixelScout Marketing In a Pinch – give a reason "Why" we're making the offer
190425 https://youtu.be/AgVjzbbMTas?t=29m22s Joe Troyer PixelScout Marketing In a Pinch – Ask them to do something for us in exchange for the free offer
190425 https://youtu.be/AgVjzbbMTas?t=30m0s Joe Troyer PixelScout Marketing In a Pinch – Offer – talk about the benefits – more leads, new customers, etc
190425 https://youtu.be/AgVjzbbMTas?t=31m37s Joe Troyer PixelScout Marketing In a Pinch – Offer – talk about the retail value of the offer – needs to be at least $500
190425 https://youtu.be/AgVjzbbMTas?t=32m34s Joe Troyer PixelScout Marketing In a Pinch – Offer – the price is free
190425 https://youtu.be/AgVjzbbMTas?t=37m50s Joe Troyer PixelScout Marketing In a Pinch – Offer – demo: retargeting – adds 10% more clients – retails $500 – do it free
190425 https://youtu.be/AgVjzbbMTas?t=39m0s Joe Troyer PixelScout Marketing In a Pinch – Why – We need to build some case studies
190425 https://youtu.be/AgVjzbbMTas?t=39m14s Joe Troyer PixelScout Marketing In a Pinch – Why – We're just starting out in the (industry name) industry
190425 https://youtu.be/AgVjzbbMTas?t=40m19s Joe Troyer PixelScout Marketing In a Pinch – Why – We're testing a new strategy that's showing amazing results
190425 https://youtu.be/AgVjzbbMTas?t=40m52s Joe Troyer PixelScout Marketing In a Pinch – Why – We're looking to expand my clientele in this (city name)
190425 https://youtu.be/AgVjzbbMTas?t=41m28s Joe Troyer PixelScout Marketing In a Pinch – Why – We're doing a beta test (or program)
190425 https://youtu.be/AgVjzbbMTas?t=41m44s Joe Troyer PixelScout Marketing In a Pinch – Why – We're working on a new referral program
190425 https://youtu.be/AgVjzbbMTas?t=42m4s Joe Troyer PixelScout Marketing In a Pinch – Why – We're doing new staff training and we need extra work
190425 https://youtu.be/AgVjzbbMTas?t=42m23s Joe Troyer PixelScout Marketing In a Pinch – Why – We need to build some testimonials
190425 https://youtu.be/AgVjzbbMTas?t=42m57s Joe Troyer PixelScout Marketing In a Pinch – Ask – Pick the "Why", then: All we're looking for in exchange …
190425 https://youtu.be/AgVjzbbMTas?t=43m3s Joe Troyer PixelScout Marketing In a Pinch – Ask – Or use a bridge: All that we ask for is (something) …
190425 https://youtu.be/AgVjzbbMTas?t=43m9s Joe Troyer PixelScout Marketing In a Pinch – Ask for 3 referrals
190425 https://youtu.be/AgVjzbbMTas?t=44m9s Joe Troyer PixelScout Marketing In a Pinch – Ask for a video testimonial
190425 https://youtu.be/AgVjzbbMTas?t=44m13s Joe Troyer PixelScout Marketing In a Pinch – Ask to spend 15 minutes together on some ideas for their business
190425 https://youtu.be/AgVjzbbMTas?t=45m6s Joe Troyer PixelScout Marketing In a Pinch – Ask that they consider working with us more
190425 https://youtu.be/AgVjzbbMTas?t=45m20s Joe Troyer PixelScout Marketing In a Pinch – Ask that they give us a review – demo
190425 https://youtu.be/AgVjzbbMTas?t=48m7s Joe Troyer PixelScout Marketing In a Pinch – Ask at the end: "Is that fair enough?" – then do NOT speak – wait for them
190425 https://youtu.be/AgVjzbbMTas?t=48m49s Joe Troyer PixelScout Templates Blank Email Template – framework – no reinventing – reusable elements in emails
190425 https://youtu.be/AgVjzbbMTas?t=49m53s Joe Troyer PixelScout Templates Blank Email Template – framework for cold emails is different – sequence of emails
190425 https://youtu.be/AgVjzbbMTas?t=52m33s Joe Troyer PixelScout Templates Cold Email Key Elements – personalization
190425 https://youtu.be/AgVjzbbMTas?t=53m9s Joe Troyer PixelScout Templates Cold Email Key Elements – curiosity – affects open rates
190425 https://youtu.be/AgVjzbbMTas?t=54m14s Joe Troyer PixelScout Templates Cold Email Key Elements – problems
190425 https://youtu.be/AgVjzbbMTas?t=54m33s Joe Troyer PixelScout Templates Cold Email Key Elements – agitate – how to agitate the problem – get an immediate decision
190425 https://youtu.be/AgVjzbbMTas?t=55m7s Joe Troyer PixelScout Templates Cold Email Key Elements – solution – don't tell them what the solution is
190425 https://youtu.be/AgVjzbbMTas?t=56m29s Joe Troyer PixelScout Templates Cold Email Key Elements – offer
190425 https://youtu.be/AgVjzbbMTas?t=56m37s Joe Troyer PixelScout Templates Cold Email Key Elements – reason why we are making the offer
190425 https://youtu.be/AgVjzbbMTas?t=56m57s Joe Troyer PixelScout Templates Cold Email Key Elements – offer feedback – ask them for feedback
190425 https://youtu.be/AgVjzbbMTas?t=58m18s Joe Troyer PixelScout Templates Cold Email Key Elements – proof – other/borrowed results or your customers results
190425 https://youtu.be/AgVjzbbMTas?t=60m25s Joe Troyer PixelScout Templates Cold Email Key Elements – call to action
190425 https://youtu.be/AgVjzbbMTas?t=61m35s Joe Troyer PixelScout Templates Cold Email Key Elements – scarcity – time, quantity, discount, bonuses
190425 https://youtu.be/AgVjzbbMTas?t=62m39s Joe Troyer PixelScout Templates Cold Email Key Elements – ask
190425 https://youtu.be/AgVjzbbMTas?t=62m45s Joe Troyer PixelScout Templates Cold Email Key Elements – signature
190425 https://youtu.be/AgVjzbbMTas?t=63m21s Joe Troyer PixelScout Templates Expert Consultant Email Template (ECET)
190425 https://youtu.be/AgVjzbbMTas?t=64m11s Joe Troyer PixelScout Templates ECET – Angle of Emails – 1 – trying to connect
190425 https://youtu.be/AgVjzbbMTas?t=64m32s Joe Troyer PixelScout Templates ECET – Angle of Emails – 2 – following up – only send if no reply to #1 – email 2 to 3 days
190425 https://youtu.be/AgVjzbbMTas?t=65m13s Joe Troyer PixelScout Templates ECET – Angle of Emails – 3 – too busy?
190425 https://youtu.be/AgVjzbbMTas?t=65m31s Joe Troyer PixelScout Templates ECET – Angle of Emails – 4 – who's the right person?
190425 https://youtu.be/AgVjzbbMTas?t=66m21s Joe Troyer PixelScout Templates ECET – Key Elements – in the email itself, pull from each of the key elements
190425 https://youtu.be/AgVjzbbMTas?t=67m52s Joe Troyer PixelScout Templates ECET – Email 1 – trying to connect – problem – solution – CTA
190425 https://youtu.be/AgVjzbbMTas?t=68m36s Joe Troyer PixelScout Templates ECET – Email 2 – following up – why didn't you accept – problem – agitate – solution – CTA
190425 https://youtu.be/AgVjzbbMTas?t=68m55s Joe Troyer PixelScout Templates ECET – Email 3 – too busy, can you handle more work, problem, oppor', offer, CTA, scarcity
190425 https://youtu.be/AgVjzbbMTas?t=69m19s Joe Troyer PixelScout Templates ECET – Email 4 – right person, need your help, handle X, problem, solution, CTA, scarcity
190425 https://youtu.be/AgVjzbbMTas?t=71m34s Joe Troyer PixelScout Marketing Subject Lines – Goal – get them to open – but do not oversell them
190425 https://youtu.be/AgVjzbbMTas?t=73m4s Joe Troyer PixelScout Marketing Subject Lines – examples built live on webinar – demo
190425 https://youtu.be/AgVjzbbMTas?t=75m34s Joe Troyer PixelScout Marketing Subject Lines – 47% – Why?
190425 https://youtu.be/AgVjzbbMTas?t=76m3s Joe Troyer PixelScout Marketing Subject Lines – 22% – Use Our Add To Increase Your Online Traffic
190425 https://youtu.be/AgVjzbbMTas?t=76m9s Joe Troyer PixelScout Marketing Subject Lines – 32% – Final Notice Action Needed
190425 https://youtu.be/AgVjzbbMTas?t=76m28s Joe Troyer PixelScout Marketing Subject Lines – 16% – What I Didn't Find On Your Website …
190425 https://youtu.be/AgVjzbbMTas?t=76m37s Joe Troyer PixelScout Marketing Subject Lines – 26% – Need To Get Company Names Approval To Meet A Deadline
190425 https://youtu.be/AgVjzbbMTas?t=76m47s Joe Troyer PixelScout Marketing Subject Lines – 44% – Need a (Niche Name) ASAP
190425 https://youtu.be/AgVjzbbMTas?t=77m41s Joe Troyer PixelScout Marketing Subject Lines – 22% – I Couldn't Find Something On Your Website …
190425 https://youtu.be/AgVjzbbMTas?t=78m16s Joe Troyer PixelScout Marketing Subject Lines – ? % – Your Invitation To Our Latest Beta
190425 https://youtu.be/AgVjzbbMTas?t=78m28s Joe Troyer PixelScout Marketing Subject Lines – ? % – [First Name], I Thought This May Be Helpful
190425 https://youtu.be/AgVjzbbMTas?t=79m50s Joe Troyer PixelScout Marketing Subject Lines – ? % – Your Website Is Missing This
190425 https://youtu.be/AgVjzbbMTas?t=79m53s Joe Troyer PixelScout Marketing Subject Lines – ? % – I Couldn't Find This On Your Website
190425 https://youtu.be/AgVjzbbMTas?t=81m2s Joe Troyer PixelScout Templates In a Pinch Foot in the Door: invisibleppc.com/pixelscout-pitch-formula
190425 https://youtu.be/AgVjzbbMTas?t=81m5s Joe Troyer PixelScout Templates Fill in the blank Email Template: invisibleppc.com/pixelscout-email-template
190425 https://youtu.be/AgVjzbbMTas?t=81m8s Joe Troyer PixelScout Templates Subject lines: invisibleppc.com/pixelscout-email-subject-lines
190425 https://youtu.be/AgVjzbbMTas?t=87m9s Joe Troyer PixelScout Email Email Integrations – GSuite / Google App
190425 https://youtu.be/AgVjzbbMTas?t=87m16s Joe Troyer PixelScout Email Email Integrations – Namecheap – easy setup – can add in GSuite / Google App
190425 https://youtu.be/AgVjzbbMTas?t=88m12s Joe Troyer PixelScout Email Email Integrations – 3 email accounts per domain – not your primary domain – 3 domains
190425 https://youtu.be/AgVjzbbMTas?t=90m13s Joe Troyer PixelScout Email Email Integrations – total of 9 emails to send cold emails from
190425 https://youtu.be/AgVjzbbMTas?t=90m17s Joe Troyer PixelScout Email Email Integrations – each of 9 emails – opt into 20 to 30 marketers emails – i.e. moz.com
190425 https://youtu.be/AgVjzbbMTas?t=90m35s Joe Troyer PixelScout Email Email Integrations – we want to blend in – looks natural – stay under the radar
190425 https://youtu.be/AgVjzbbMTas?t=91m11s Joe Troyer PixelScout Email Email Integrations – add your photo
190425 https://youtu.be/AgVjzbbMTas?t=91m36s Joe Troyer PixelScout Email Email Integrations – start slow when sending out cold emails – 10/day over 1 – 2 weeks
190425 https://youtu.be/AgVjzbbMTas?t=91m48s Joe Troyer PixelScout Email Email Integrations – as it warms up over time, gradually increase to 40/day
190425 https://youtu.be/AgVjzbbMTas?t=92m39s Joe Troyer PixelScout Email Email Integrations – quick solution – get 9 PixelScout accounts – like buying extra credits
190425 https://youtu.be/AgVjzbbMTas?t=95m29s Herc PixelScout Bots How to how to add messenger Bots to reports – easy to follow up – automated – demo
190425 https://youtu.be/AgVjzbbMTas?t=97m33s Herc PixelScout Bots How to install the code for the “Tell Me More” messenger button
190425 https://youtu.be/AgVjzbbMTas?t=101m8s Herc PixelScout Bots Bots can do literaly anything – automates service – preload multiple messages – high CTRs
190425 https://youtu.be/AgVjzbbMTas?t=106m31s Joe Troyer PixelScout Retargeting Use retargeting on prospects – if they clicked an Ad, it will work on their clients too
190425 https://youtu.be/AgVjzbbMTas?t=111m57s Todd Webinar Intro-Ending Webinar Ends
190430 https://youtu.be/oI4qN38hbHQ?t=0m1s Todd Webinar Intro-Ending Intros
190430 https://youtu.be/oI4qN38hbHQ?t=7m54s Joe Troyer PixelScout Retargeting When prospects see retargeting worked on them, they will want to implement it in their biz
190430 https://youtu.be/oI4qN38hbHQ?t=14m29s Rob Warner PixelScout Email How to increase email engagement with retargeting – email needs to be opened
190430 https://youtu.be/oI4qN38hbHQ?t=18m4s Rob Warner PixelScout Marketing Handouts – Pixel Targeting: invisibleppc.com/pixeltargeting
190430 https://youtu.be/oI4qN38hbHQ?t=21m2s Rob Warner PixelScout Analytics Handouts – review of: How to setup remarketing for emails opened
190430 https://youtu.be/oI4qN38hbHQ?t=21m32s Rob Warner PixelScout Analytics How to set up a Google Analytics account
190430 https://youtu.be/oI4qN38hbHQ?t=22m55s Rob Warner PixelScout Analytics How to retrieve the Google Analytics tracking ID to insert into the code for tracking
190430 https://youtu.be/oI4qN38hbHQ?t=24m36s Rob Warner PixelScout Analytics Where to paste the Google Analytics code into PixelScout – in: Scripts @ Email Body
190430 https://youtu.be/oI4qN38hbHQ?t=25m12s Rob Warner PixelScout Analytics How to create an audience in Google Analytics – create a Goal / Custom / … etc.
190430 https://youtu.be/oI4qN38hbHQ?t=28m34s Rob Warner PixelScout Analytics Retargeting limits – Google up to 540 days – Facebook up to 60 days
190430 https://youtu.be/oI4qN38hbHQ?t=29m26s Rob Warner PixelScout Marketing Rob's Tip – This training can a service provided to a client's own business
190430 https://youtu.be/oI4qN38hbHQ?t=31m33s Rob Warner PixelScout Analytics How to put our goal into an audience – will be used in Ads on Google's properties
190430 https://youtu.be/oI4qN38hbHQ?t=36m17s Rob Warner PixelScout Marketing Handouts – Email Retargeting Video Script Structures – what to say in video ads – demo
190430 https://youtu.be/oI4qN38hbHQ?t=48m12s Rob Warner PixelScout Tools Banner Ads – how to create banner Ads – various sizes – demo: bannersnack.com
190430 https://youtu.be/oI4qN38hbHQ?t=55m53s Rob Warner PixelScout Marketing How to link our Google Analytics and Youtube Channel with our Google Ads account
190430 https://youtu.be/oI4qN38hbHQ?t=57m4s Rob Warner PixelScout Marketing How to create a Google Adwords campaign – Display / Banner – demo
190430 https://youtu.be/oI4qN38hbHQ?t=61m8s Rob Warner PixelScout Marketing Ad campaigns – start small on Google and Facebook – $3 to $5 per day
190430 https://youtu.be/oI4qN38hbHQ?t=61m50s Rob Warner PixelScout Marketing How to create an Ad campaign on YouTube – Leads (used custom) / Video – demo
190430 https://youtu.be/oI4qN38hbHQ?t=64m1s Rob Warner PixelScout Marketing YouTube Ad campaign – set: "Cap impression frequency" to 2 per day
190430 https://youtu.be/oI4qN38hbHQ?t=66m10s Rob Warner PixelScout Marketing Facebook script code – see handout bottom: How to setup remarketing for emails opened
190430 https://youtu.be/oI4qN38hbHQ?t=69m48s Rob Warner PixelScout Marketing Ad Spend range – $100 to $150 per month – depending on open list sizes
190430 https://youtu.be/oI4qN38hbHQ?t=72m49s Rob Warner PixelScout Tools Member – Rick says banner cloud does multiple ads at the same time: bannercloud.com
190430 https://youtu.be/oI4qN38hbHQ?t=74m18s Rob Warner PixelScout Marketing Rob's Tip – Apply everything we just did to your reports page – in: Scripts @ Report Page
190430 https://youtu.be/oI4qN38hbHQ?t=76m6s Rob Warner PixelScout Marketing Rob's Tip – In Ads for engaged people – use a testimonial, case study or positive outcome
190430 https://youtu.be/oI4qN38hbHQ?t=78m44s Rob Warner PixelScout Marketing How to combine audiences of people who opened the email and the report – demo
190430 https://youtu.be/oI4qN38hbHQ?t=86m18s Rob Warner PixelScout Marketing How to create an audience for opened reports – start by setting a new goal – demo
190430 https://youtu.be/oI4qN38hbHQ?t=98m53s Todd Webinar Intro-Ending Webinar Ends
190507 https://youtu.be/mwEktuqVgyk?t=0m0s Todd Webinar Intro-Ending Intros
190507 https://youtu.be/mwEktuqVgyk?t=5m18s Herc PixelScout Bots SegMateApp vs. ManyChat – price difference – unlimited pages with SegMate
190507 https://youtu.be/mwEktuqVgyk?t=7m55s Herc PixelScout Marketing Email open rates – 25% to 30%
190507 https://youtu.be/mwEktuqVgyk?t=9m8s Herc PixelScout Marketing SegMate open rates – 85% to 98% – higher CTRs 55% plus – increase sales
190507 https://youtu.be/mwEktuqVgyk?t=11m14s Herc PixelScout Email PixelScout starts with cold emails – goal is to funnel prospects into a Bot
190507 https://youtu.be/mwEktuqVgyk?t=12m22s Herc SegMate Bots Sign up for a 30-day free trial: pixelscout.io/?go=14
190507 https://youtu.be/mwEktuqVgyk?t=13m43s Herc SegMate Bots Where to Login: segmate.io
190507 https://youtu.be/mwEktuqVgyk?t=14m48s Herc SegMate Bots Hot to connect the Facebook pages: /Settings/Fanpages/FB Login – demo
190507 https://youtu.be/mwEktuqVgyk?t=15m42s Herc SegMate Bots Help article: help.segmate.io/article/1-getting-started-with-segmate-pt-1
190507 https://youtu.be/mwEktuqVgyk?t=19m38s Herc SegMate Bots How to create the initial message bots – demo
190507 https://youtu.be/mwEktuqVgyk?t=20m48s Herc SegMate Bots Naming the Bot – use client's name – i.e. Boston Chiro Cold Email
190507 https://youtu.be/mwEktuqVgyk?t=22m6s Herc SegMate Bots How to set up the message – demo
190507 https://youtu.be/mwEktuqVgyk?t=23m32s Herc SegMate Bots Boston Chiro Email (BCE) – Start of a series of message Bot examples and demos
190507 https://youtu.be/mwEktuqVgyk?t=24m17s Herc PixelScout Email BCE – How to introduce the use of the Bot in the cold email – demo
190507 https://youtu.be/mwEktuqVgyk?t=25m5s Herc SegMate Bots BCE – First step, set up the Bot – Then use the created link in the cold email
190507 https://youtu.be/mwEktuqVgyk?t=26m15s Herc SegMate Bots BCE – Create a short & simple message referencing how they found you
190507 https://youtu.be/mwEktuqVgyk?t=26m25s Herc SegMate Bots BCE – The "Click Here" button loads the report
190507 https://youtu.be/mwEktuqVgyk?t=27m5s Herc SegMate Bots BCE – How to create the "Click Here" button
190507 https://youtu.be/mwEktuqVgyk?t=28m7s Herc SegMate Bots BCE – How to add a Tag if someone clicks the button
190507 https://youtu.be/mwEktuqVgyk?t=28m41s Herc SegMate Bots BCE – How to set up the "Subscribe to Sequence"
190507 https://youtu.be/mwEktuqVgyk?t=30m3s Herc SegMate Bots BCE – How to set up the follow-up messages – example 1
190507 https://youtu.be/mwEktuqVgyk?t=33m3s Herc SegMate Bots BCE – How to set up the follow-up messages – example 2 – with 2 buttons
190507 https://youtu.be/mwEktuqVgyk?t=34m51s Herc SegMate Bots BCE – How to set up the follow-up messages – example 3 – response to a NO
190507 https://youtu.be/mwEktuqVgyk?t=36m43s Herc SegMate Bots BCE – How to connect the follow-up message to the Bot – create a Sequence
190507 https://youtu.be/mwEktuqVgyk?t=38m31s Herc SegMate Bots BCE – How to set up the evergreen sequence timings for the follow-up messages
190507 https://youtu.be/mwEktuqVgyk?t=41m25s Herc SegMate Bots BCE – How to trigger the evergreen sequence – based on action taken in cold email
190507 https://youtu.be/mwEktuqVgyk?t=45m5s Herc SegMate Bots BCE – How to integrate the email with the Bot setup
190507 https://youtu.be/mwEktuqVgyk?t=45m29s Herc SegMate Bots BCE – How to create a mobile.me link to trigger everything – /Subscriber Tools/ – demo
190507 https://youtu.be/mwEktuqVgyk?t=47m9s Herc PixelScout Email BCE – How to set up the optional trigger in our cold email – adding the Mobile.me link
190507 https://youtu.be/mwEktuqVgyk?t=50m11s Herc PixelScout Email BCE – Confirm the report page looks good – keep it simple – focus on the missing FB pixel
190507 https://youtu.be/mwEktuqVgyk?t=52m11s Herc PixelScout Email BCE – How to hide the main button in the report – include authority details – credibility
190507 https://youtu.be/mwEktuqVgyk?t=55m7s Herc PixelScout Email BCE – How to edit & add scripts on the report page – choose code view for scripts
190507 https://youtu.be/mwEktuqVgyk?t=57m8s Herc PixelScout Email BCE – demo of entire set up – from sent cold email to Bot follow-ups
190507 https://youtu.be/mwEktuqVgyk?t=64m28s Herc SegMate Bots BCE – How to stop the prospecting Bot sequence
190507 https://youtu.be/mwEktuqVgyk?t=66m1s Herc SegMate Bots BCE – How to transfer a prospect from a cold to a hot sequence – i.e. 14-day free trial
190507 https://youtu.be/mwEktuqVgyk?t=67m40s Herc SegMate Bots BCE – How to set up the "Let's Chat" button – first create the hot prospect sequence – demo
190507 https://youtu.be/mwEktuqVgyk?t=71m20s Herc SegMate Bots Message tip – Increase Bot engagement by asking a question in the message
190507 https://youtu.be/mwEktuqVgyk?t=73m40s Herc SegMate Bots BCE – How to integrate the "Let's Chat" button into the report page – /Send To Messenger/
190507 https://youtu.be/mwEktuqVgyk?t=76m57s Herc SegMate Bots BCE – The steps to making "Let's Chat" button happen
190507 https://youtu.be/mwEktuqVgyk?t=77m20s Herc SegMate Bots BCE – "Let's Chat" button step 1 – paste Header Script into report's Embedded Scripts
190507 https://youtu.be/mwEktuqVgyk?t=78m17s Herc SegMate Bots BCE – "Let's Chat" button step 2 – paste HTML Script into report's preview editor/code view
190507 https://youtu.be/mwEktuqVgyk?t=80m22s Herc SegMate Bots How to duplicate the Bots set up for other clients – minor edits required for each client
190507 https://youtu.be/mwEktuqVgyk?t=84m6s Herc PixelScout Email BCE – We can deliver anything we want using a Bot – a different approach in the report
190507 https://youtu.be/mwEktuqVgyk?t=86m21s Herc PixelScout Email Message tip – Use your imagination to invoke curiosity in your messages – ideas
190507 https://youtu.be/mwEktuqVgyk?t=88m21s Herc SegMate Bots Idea from Keith – send a hot prospect to a calendar to book a call – how to demo
190507 https://youtu.be/mwEktuqVgyk?t=121m47s Todd Webinar Intro-Ending Webinar Ends

*NOTE: To save your own copy, open the docs then go to file – make a copy to save your own copy you can edit.

*NOTE: To save your own copy, open the docs then go to file – make a copy to save your own copy you can edit.